What Does the End of Yeezy Mean for the Sneakerverse?
When a shoe company loses its exclusivity, that company’s stock price will plummet. The Yeezy line was a hit in the 1980s, and it dominated the fashion world until Nike took its design and marketing talents and ran with it. Now, it is coming to a close, and many will conclude that Yeezys are a dying breed. In fact, we’ve got some ideas as to how we think this will impact Yeezy sales.
Yeezy vs. Yeezy Boosts
The most noticeable difference between the Yeezy Boost and the Yeezy is the way that they fit: the Yeezy Boost is much wider and much lower. It’s the difference between a sneaker and a tennis shoe. A tennis shoe is narrower and lower, and in the past, it was the preferred shoe in the Yeezy line. However, the Yeezy Boost is a cross between a tennis shoe and a street shoe.
In fact, Yeezys were the Adidas brand’s first ever street shoes, made in collaboration with sneaker companies like Nike and Converse, who were looking to introduce a cross between the casual and athletic sectors.
This was the brand’s first foray into the market, but it was destined to return with a vengeance. Now, Adidas is taking its street shoe design and bringing it to life with a new version of the Yeezy Boost, a shoe with less room that will make it so much more comfortable. This means that the Adidas Yeezy Boost will have a lower cut and a narrower footprint, which should make it both more comfortable for the wearer and easier to walk in.
Adidas isn’t just taking a popular shoe and adding more features, though. The Adidas Yeezy Boost also boasts a more advanced upper, made from a mix of microfiber and perforated materials. Some of these are even woven with perforated mesh to give it a slim fit.
These characteristics will make the Yeezy Boost more suitable for those who prefer to wear shoes that